Online shopping could be less painful… Perhaps, we all asked ourselves before at least once: who is supposed to regulate online shopping and better structure the product search through guidelines or something similar, in order to help facilitate it for the final consumer - the buyer?! Actually, there are several organisations trying to do that, but it looks like none of them are being very strict in a way that could transform the market through innovation.
Final Consumer
So far, products are being tested and validated for safety and further reasons via certification. Typically, the responsibility of finding the quality has always ended up at the side of the final consumer or buyer. But, there are so many brands, certificates, shops and even more products purchasable not only locally but worldwide. Shouldn’t this be better supported? Is this really something to be individual dependent? We probably can all agree that taste and quality are not exactly the same thing. Still you may not know what to buy.
Businesses
Looking around, not only in Germany itself, one may perceive that the innovations are being brought up mainly due to massive corporation activities, which are purely based on self profit - the very company's own interests, nothing else. Entering as many markets as possible through stakeholder networking, as aggressively as possible. However, where do the local market and economic interests stay in front of that? One word: forgotten.
Digital transformation, innovation or marketing?
Some may not know it, but digital transformation is a term with roots in the 1940s and yet... Wait, why isn't it "done" already? That's a good question with so many possible reasons, better to dig it another time. Understanding the market is such a huge expertise, especially considering the effects of globalisation everywhere. Some countries or even systems do require more resources and will need more time than others. It’s definitely dependent not only on one person, but culture and local politics do influence a huge piece of that.
A Robust Path to Fulfilment
Given all players involved in the market, Product Cluster offers a free portal, where the product search is neither underestimated nor overcomplicated. Quality is not synonymous with price, if all toys have so many possibilities, why should the joy they bring be based and defined exclusively on that? Some people call the product quest actually as product research, due to how expensive and costly it can get and not that seldom! However, the word search itself suggests: it shouldn’t be like that, but way more easier.
Collecting and aligning so many different interests of multiple parties is surely not a simple task. Networking is a solution for that, whether it happens at fairs, streets or at Product Cluster.
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